Best Ecommerce Marketing Tips to boost your business in 2019 - Digital Marketing Blog - Sebastian Braganza

 Digital Marketing Blog - Sebastian Braganza

Digital Marketing Blog by professional Sebastian Braganza who writes blogs on digital marketing and seo related niche areas for novice as well as professionals.

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Tuesday, 29 January 2019

Best Ecommerce Marketing Tips to boost your business in 2019

I am listing down some killer ecommerce marketing ideas to boost our business in 2019 and beyond

ecommerce marketing tips

  1. Ecommerce CMS : First of all, you need to choose the right CMS when you are creating your Ecommerce website. Magento & Shopify are the best Content Management System when it comes to Ecommerce Marketing. If you are starter in your business and you are more familiar with the easiest CMS, i.e is wordpress then you have a plugin called as woocommerce which can help you a lot.
  2. Content : It is always said that Content is the King,  so you need to have a detailed and descriptive content for your products. You need to add all the benefits, features and specifications and in the section of the product description don’t add the manufactures description but tweak the content with keywords and some amazing content. You can take help of a content writer and a copywriter who can help you in this task.
  3. Product cataloguing : You need to have catchy and descriptive images in your product catalogue so that users gets the detail information of your product by looking at your images itself & every image of the product should give enough info for the person to understand your product clearly.
  4. Image Optimization : You need to invest your time in image optimization because when it comes to Ecommerce marketing image matters a lot. You need to give the right Description to your images in the form of alt text, alt title, captions, and the right filename which can boost your seo as well as your image search
  5. SEO : You need to invest in Search Engine Optimziation. Now a day ever internet who wants to purchase online are either search for those products in Google, Bing & other search engines or they look on Ecommerce Portals like Amazon, Flipkart etc. But there is a higher demand for users on search engines. So if your products needs to be sold online, your needs lot of internet user who are searching your products on search engine to find you. People will only find your website if your ranking in top position in search engine. To rank higher on search you need to do ethical SEO to rank for various keywords on search engines for long term.
  6. Polygon Linking : It’s a method where you link out to your own product Images in your catalogue
  7. Product Identifiers :  You need to customize your website with all the product identifiers like filtering of size, colour, price, stock etc.
  8. Distribution : You need to invest in your Distribution process. Distribution is Marketing + Sales + Delivery + Service of your product
  9. Plugins : Apart from woocommerce plugins that are various other plugins that help you a lot in your ecommerce marketing like yoast, AMP etc
  10. Marketplace : You can to connect with various marketplace to sell your products online. Some of the excellent marketplace that I know are Amazon, Alibaba,  ebay, esty, aliexpress
  11. Crowdfunding : You need to invest in crowdfunding. Some companies who has adopted these methods are Indiegego , kickstarter : nanoleaf
  12. Google Product Listing Ads : Same like SEO, you need to spend some of your marketing budget on Google Product Listing Ads, so that you can make some sales because you only need to pay a certain amount in bidding for ranking your products over the organic search listing. There are other metrics too that accounts for PLA ads but its one of the popular methods that every ecommerce business are using.
  13. Affiliate Marketing : You can also try affiliate marketing for selling your products, you can sell your products on various affiliate networks in exchange for a commission on these platforms
  14. Email Marketing : You can also sell your products through email marketing. You need to create an amazing html email with the help of graphic designer and html coder with links to your product page. You can even send emails to the people who have purchase other products on your website before. You can cultivate loyalty program by giving them discount on your product through the use of email marketing
  15. Local Marketing : You need to invest in local marketing of your products. You need to get your store listed on Google Business Places and Bing Places. You need to even create your listing on Facebook Places and get a good number of checkins which helps in branding of your website. But Local Listing is helpful if you are looking for a product on your device and you find a store nearest to your location,  you can definitely go and check out that store for a better experience
  16. Social Media Optimization : You need to invest your time in social media marketing and your can sell your product through social media posts by giving a link back on your product pages and you can even create a product store on social media sites like facebook and sell your products through these methods.
  17. Social Media Advertising: You need to create social media ads on various social media platform with the objective of conversion. When it comes to Social Ads - Facebook and Instagram ads works the best. You can also send your social visitors to your website to do the purchase of your products
  18. Omnichannel Marketing : This is a mega concept which is adopted by rare companies. This concept is consumer centric. Here the consumer journey starts with the online mode and ends with an offline mode

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