Top Mobile Marketing strategies that will boost your engagement,
leads and sales
- Create mobile friendly website with the proper navigation and layout and make sure that the website is responsive for all devices
- Always Include clickable HTML Call Button on your website so that when any user clicks on that call button through mobile device, will direct them to their phone calling button
- Create an attractive and user friendly app and encourage user to download your app and engage with your content.
- Integrate app store optimization in your marketing plan
- Get your website listed on all local platforms like Google business page, Bing places etc
- Integrate mobile SEO in your SEO strategy by optimizing for voice search, conversation search, short term phrases, local seo keywords, AMP pages etc.
- Create mobile friendly content for your audience.
- Add a personal touch and create a brand story
- Implement the SMS marketing strategy to your audience as in giving them for signing up, event reminders, appointment reminders etc
- Make use of short number codes or long numbers for mobile marketing purpose
- Integrate a mechanical push notification strategy through software applications available
- Promote your offers through wireless services like Bluetooth services
- Make use of proximity services which is just like Bluetooth service to distribute messages in a small geographical areas for promotional purpose like giving good offers
- Make use of in-game mobile marketing, add funded mobile game, or mobile advergaming methods
- Make use for Facebook ads strategy for mobile devices
- Advertising through Google ads and select all settings of all mobile devices
- Make use of QR code or called as quick response codes so that users can find your website quickly within seconds through scanning mode as it helps for better user experience
- Call Only Ads on Adwords which can make the users to directly call you on the number given rather than going on your home page of landing page and then make a call
- Universal App Campaigns - Ads can be display on these platforms - Search engine, play store, YouTube app, mobile site, Google display, etc
- Mobile App Install Campaigns - Ads can be display on these platforms Search engines, YouTube, etc for downloading and installing your apps
- Mobile App Engagement Campaigns - It increase user interacting woth your app for thoseuser who have already installed your app for the purpose of purchasing, selling and sharing of content.
- You can also directly create app install campaign through Youtube Advertising Platform
- Send voice message and emails for better interaction with your customers
- Collect surveys forms about your product or services from the people in your connection
- Make use of whatsapp by creating an engaging thicker with a promotion message and a call to action and send them to various whatsapp group.
- Integrate social media into your mobile marketing strategy
- Try out Geofencing which is a location-based mobile strategy which allows businesses to send notifications to smartphone users within a specified geographical area
- Trigger in app messages that guides users tthrough promotional sales, request app permission etc
If you found this blog as helpful and valuable, please share my blog or leave a comment below to add more tips which i might have missed out in my blog post. Thanks.
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