33 Tips & Techniques to improve SEO for Travel website - Digital Marketing Blog - Sebastian Braganza

 Digital Marketing Blog - Sebastian Braganza

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Saturday, 8 December 2018

33 Tips & Techniques to improve SEO for Travel website

33 Tips & Techniques to improve SEO for Travel website

The basic fundamentlas for SEO for any site is the same like doing keyword research and coming up with your main keywords and inserts these keywords on all onpage elements and content and work on all technical seo aspect as well as link building. But i want to highlight something mroe that you can in SEO for travel relate website.

seo for travel wesbites

  1. Create a blog around the topics related to travel, tourism and everything that comes in its niche
  2. Implementation of multi-language tags if your website is catering for all national users as well as international users.
  3. Well-designed internal link structure with giving them some customized section like recommended section and a personalized section like " you recently viewed"
  4. Website Structure : make sure your website is properly structured with the right categorization and with ease navigation
  5. You website needs to be mobile friendly and mobile optimized and should load quickly
  6. Add all Schema markup related to travel. You can check schema.org for reference
  7. Add User Reviews on website or Testimonials of the users
  8. Schema for rating and reviews too needs to be used if your have these elements displayed on website. You can make use of data highlighter for this purpose if you want to.
  9. Quick Tab form : Add on quick tab on your website to collect leads quickly
  10. Call to Action – Inquiry or Book Now Button should be highlighed properly on your landing page
  11. Make use of  amazing video and pictures on various sections of your page
  12. Make use of canonical tags, so as to reduce all the duplicate content
  13. Proper breadcrumbs structure shoulded be display on website as well as search engine.
  14. Invest in Local SEO by creating Google Business page, Bing Business page and update all the information section related to your industry and keep on frequently posting images and content in these business sites with relevant CTA. Also get listed on various local sites with NAP consistent
  15. Invest in Social SEO by display your blog links and website links on all social media channels and cross promote the same on other small social networks also
  16. Pagination : Implement pagination on your website if your have lot of offers on  a a particular page
  17. Knowledge graph : make sure you have the wikipedia page of the brand or a Organization schema page implements for better results in search engine.
  18. Detailed description of the property (including number of people it can accommodate)
  19. Rich Image gallery with good quality photos is very important for your users to have a look on  all images to have a  clear choice before making their decision. You need to use the real images of your hotels and not take images for paid image sites
  20. Display a map showing the exact location of the your brand  and its various hotel locations
  21. Facilities and Services Offered should  be clearly shown on your website
  22. Rates and Availability calendar  needs to be displayed on website
  23. Contact details needs to properly display in the header and footer of the website
  24. Install Live Chat to converse with every audience that lands on your landing page
  25. Dedicated landing page for each City / State these places are located should be portrayed
  26. Unique category - title & description tags should be updated on the website
  27. Nice photos of your properties and locations  and happy people on holidaysshould be there on website
  28. Display your most popular hotels and packages and give offers to your audience
  29. Special offers or deals or festival offers and seasonal deals can help a lot to your business
  30. Create a section for most popular content (from your blog)
  31. A few words about your business and what differentiates your properties and services from the rest
  32. An easy way for visitors to search for properties (either by area, type, facilities or costs)
  33. Create a link building strategy
You can use the following below sites for strong link build strategies as they are high authority sites in the industry

·         The Telegraph Travel
·         uk Travel Advice
·         The Guardian Travel
·         Conde Nast Traveller
·         MumsnetTravel Forum
·         Lonely Planet
·         TripAdvisor
·         CNNTravel
·         Yahoo Travel
·         Forbes
·         Huffington Post


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