How to increase Dwell Time on your website so as increase your rankings - Digital Marketing Blog - Sebastian Braganza

 Digital Marketing Blog - Sebastian Braganza

Digital Marketing Blog by professional Sebastian Braganza who writes blogs on digital marketing and seo related niche areas for novice as well as professionals.

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Friday, 7 December 2018

How to increase Dwell Time on your website so as increase your rankings


Dwell time is an important indicator & algorithm that google takes into account for ranking in SERP

Dwell time is calculated form the time that users click on a result in SERP and lands on your page, till the time they return back on the search page. Its actually how the users are consuming and engaging with your content on your website. In other words how, much time the users value your page based on their needs.

dwell time on website


It is not the avg time duration spend on the website, but its somewhat related to bounce rate and avg time duration spend on website

I am listing down various tips to increase the dwell time on your website

  1. Content : You need to create relevant, orginal and unique content and target the right keywords in your content so that users get exactly what they are searching for on your website.
  2. Headline : It is the first thing that a user sees on your website. You content needs to have a catchy headline and all your content should go with the healdine
  3. Design : Make sure your web design resonates with your target audience with a good background & more of white spaces and with proper colour that goes throughtout your website
  4. Readability : Readability should be taken into consideration based on proper font and font styles and every users should not have difficulty in reading the content on your website
  5. Layout : make sure that have the same layout on all the pages, except for blog pages if your want to go with slighter different but try to have the same layout and keep your content in between of the layout so that users get what they want.
  6. Graphics : The content needs to have eye catchy graphics with some hover effects and captions and alt title and descriptions.  A good graphic designer or art directors can help you with great images or you can purchase some good ones from paid image sites or check out free image sites online.
  7. Videos : You need to have an amazing videos so that users spend their time watching those videos on your website itself. You can embed youtube video content on your blog with the automatic play options once they reach that section of the video content. You can even give a series of videos on a carousel format, so that every video will play continuously one after each other, but also give them an option to pause the videos.
  8. Engagement : You need to create some engaging content so that users can engage with you on your website
  9. Chat Box : You need to have a customized chat box to solve the query of the users so that the users spend more time on the website
  10. Search Box : You can create a customized search box on your website, so that of users are searching for something new content, you can get an idea of the new keywords they are searching via google analytics tool and try to create new content based on those keywords for the future visitors
  11. User Experience  (UX) : You need to create an solid user experience on your website with a good website structure and seo friendly navigations. Give them proper scroll options, back options, breadcrumbs etc.
  12. Page Loading Time : Optimizing the loading speed for every element that user interacts on your website
  13. Mobile Optimized : Make sure your website is mobile friendly and mobile optimized
  14. Pop Ups : Pop Ups helps in your list building campaign but many a times they are very annoying to the users, so instead of creating an entry pop , it will be good if you go for exit intent pop ups by giving them some offers and discount and at the same time exit level pop ups can at least increase some of your dwell time, may be atleast 5 seconds.
  15. Lead Magnets :  You need to give something free for your visitors, so that users consume some time in downloading your content or filling out some forms to get some free stuff in exchange of their email IDs.
  16. Above the Fold Content : It is that part of the content that users sees when they land on your page. It is basically any content that you see before you scroll down further. Make sure that there is lot of branding and contact details given on your above the fold content and avoid all ads in that part of the content
  17. CTA buttons : Make sure you insert proper call to action buttons on your website highlighting the user to take the next step
  18. Proper Interlink  : Give proper interlink to various resources which can be helpful to your visitors to get more information to what they were searching for. At some point you can also link to some external content of famous people in your niche.


3 comments:

  1. *Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.
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    ReplyDelete
  2. Nice to read this article will be very helpful in the future, share more info with us. Good job!
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  3. The blog is good enough I again n again read this.
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