How to solve the problem of New Visitors & Returning Visitors in Google Analytics

How to solve the problem of New Visitors & Returning Visitors in Google Analytics

Kindly view the data for some time before we go forward. Ponder on the 2 snapshots given below and you will find some data that is not matching as per calculations

So how do we solve the problem now : Just look down for a quick solution from me.

Eg – Jan 2018 - As per the snapshot from Google Analytics, you can see the following

New Visitors is 2420

Returning Visitors is 332

Total Visitors is 2502. This 2502 is the total unique visitors

The above data was the same that I had mentioned in the report sent to you

But when we add New Visitors + returning visitors - the total should be 2420 + 332 = 2752 (total visitor)

Subracting total visitors from the total unique visitors we get  i.e 2752 - 2502 = 250

So Unique returning visitors are 332 – 250 = 82

The reason is that some of returning visitors have returned on the site again, more than one time over the period of time as google tracks cookies on the visitor's devices. I have used the above method to figure out unique returning visitors.

2420 (unique new visitors) + 82 (unique returning visitors) = 2502 (total unique visitors).