How to increase the Quality Score of your Ads - Digital Marketing Blog - Sebastian Braganza

 Digital Marketing Blog - Sebastian Braganza

Digital Marketing Blog by professional Sebastian Braganza who writes blogs on digital marketing and seo related niche areas for novice as well as professionals.

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Saturday, 24 November 2018

How to increase the Quality Score of your Ads

Quality Score is an important metric in Google AdWords. Keywords that have a high quality score can get their Ads ranked on higher position in Google Search Network even if their bids are lesser than its competitors. Ad Rank of every keyword is depended on quality score and the Maximum bid. Higher the quality score, less CPC for that keyword is what the advertiser will incur for that keyword. I will highlight some important way as to how you can increase the quality score of your ads

quality score

These are some of the 14 important tips for increasing the  Quality score
  • Ad Relevancy – When a user searches for a query, its query should more or less match the ad Text in the headline of the Ad Copy. Create high quality ads the focuses on 1 product or 1 service so that you can draw the right audience to your website
  • Landing Page Quality – Rather than driving the visitors on your home page, it is better if your direct them on product or service specific pages that your users want to look at.In some case you can create a different landing page where you can use all your relevance keywords with a quick form and CTA to collect appropriate leads. You need to check your page speed score, mobile friendliness of your website, page score of your website etc. Also make sure the keywords in the Ad text should match with the same keywords in the landing page of your website
  • Keywords Relevancy – keywords in the ad should match the headline in the ads and the keywords in the adgroup as well as the keywords on the landing page, so keyword research needs to be planned strategically campaignwise
  • Ad extension – Sites that have ad extension also gets a good benefit of high quality score.Use all the ad extensions that you can use in your ads like the location extension, call extension, call out extension, structure snippet extensions, sitelink extensions etc.
  • The Geographic Performance of your ads is also considered an important factor in measuring the quality score of your ad
  • CTR – higher the CTR of your ads, higher is he quality score of your ads.
  • Targeted Devices – How well your ads perform on various targeted devices is also considered a factor in ranking the ad
  • Using negative keyword properly can also increase the quality score of your keywords
  • How well your ads performs on display network is also an added consideration
  • Historical performance of your ad is also also used for measuring Quality score
  • Delete irrelevant keywords, so that your account performance is not low
  • Make use of more exact match keywords than other types of keywords
  • Try to minimize the use of broad keywords in your ad groups
  • Avoid Dynamic Keyword insertion of you want to increase the quality score of your keywords.Go for those keywords that are present on your website.
If you have like my blog post, kindly feel free to share or leave a comment below, If I have missed out any pointers, do let me know.

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