Best Linkedin Marketing Tips that actually works for your
business growth
- Completely fill in all your profile details - profile image/ Logo, header Image, descriptions, locations etc
- Complete your profile summary and write in first person and address all points clearly
- Build your connections with various people in your niche
- Customize all your website links so that people can see all the various social profiles and website that you are on
- Get Recommendation from you colleagues and various experts and professionals that you have worked with
- Get Endorsement for various skills from various linkedin connections in your networks
- Share Engaging Content on your Linkedin status ( Image, Infographic, Video, Links etc)
- Post all your blogs on Linkedin status and g various other groups in your niche. Make sure that your blogs are of good quality.
- Keep posting updates on a consistent basis and on the consistent schedule time
- Don’t forget to use hashtags & mentions in your posts.
- You can create your own group and engage with your audience in your group
- Create your own company linkedin page and maintain it regularly
- Optimize the URL of your linkedin page by claiming your custom URL. Add your company name in the URL or your brand keyword in the URLs
- Optimize for search by including keywords in you profile information
- Take the advantage of advanced application the linkedin has rolled out reading list by amazon, Slideshare, twitter, Wordpress etc
- Increase your email marketing list by implementing the linkedin marketing strategy and give something valuable when they sign up for your email list
- Use Sponsored posts whereby you can push your post on an individual linkedin feed of your targeted audience.
- Reshare your top performing post and it will perform again well in future
- Engage your employees and colleagues and they can help in spreading your posts.
- You can add your linkedin widget on your wbsite
- You can also add linkedin social sharing icons on your website so that users can share your post if they have liked it
- Create Linkedin ad campaings like text ads, display ads, sponsored inmails, dynamic ads, account based marketing, sponsored content, advanced ad targeting to meet your marketing goals
- you can optimize your campaign performance with linkedin company page analytics with analytics for publishing on linkedin
- Make use of linkedin matched audience tool to retarget the users that are at the last point of your buying circle
- Follow the linkedin offical marketing blog and keep yourself updated with latest trends and news related to linkedin
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