Best PPC Optimization Tips in 2018 to boost performance of your adwords campaign - Digital Marketing Blog - Sebastian Braganza

 Digital Marketing Blog - Sebastian Braganza

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Thursday, 16 August 2018

Best PPC Optimization Tips in 2018 to boost performance of your adwords campaign

Best PPC Optimization Tips in 2018 to boost performance of your adwords campaign



  1. Themed all ad groups properly.
  2. Dedicate relevant keywords to each adgroups properly
  3. Check for high performing keywords and create a new adgroup around that keyword
  4. Check for keywords which have high search volume & low competition & Filter the same using suggested bid column with low avg CPC
  5. Include long tail keywords as they result in high conversion
  6. Check the ad relevance score, if below average, try to improve it
  7. Try using different landing page if landing page relevance is below average
  8. Make ways to increase the quality score of your webpage
  9. When analyzing your campaigns, notice which locations, devices and days of the week have the best click through rate (CTR), conversion rate, and CPC and allocate more budget for those pointers.
  10. Use bid adjustments to bid higher on the demographics that are performing the best.
  11. Use Enhanced CPC bidding
  12. Always do AB testing for your ads and check out which ad performs better and allocate more budget to it
  13. Add Negative kewyords to the campaign level or adgroup level to eliminate unnecessary audience
  14. Make use of all the ad extensions that you can
  15. Pause all keywords with poor performance
  16. Optimize your geo targeting and exclude the areas that would not profit your business
  17. Make use of your search query report and add all the useful keywords to the bucket list
  18. Less followed tip, try to make use of competitor’s keywords to gain a good amount of audience


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