21 Tips for Effective Email Marketing in 2018

21 Tips for Effective Email Marketing in 2018

1. Send email by your Brand name or Real name
2. Always include your logo and your proper address in the footer of the email
3. Build your email list with the right targeted audience.
4. Personalize the emailers with their first name
5. Always share the benefits of reading your email
6. Make your subject line catchy and CTA oriented
7. Make your Design very attractive to the audience with good graphics and relevant content
8. Learn from Industry leaders by subscribing to the emails of those people in your niche
9. Use Kiss method - Keep it short and simple and be to the point
10. Don’t’ sell your products but instead sell the benefits your offer can give them.
11. Insert interesting links inside the emailers
12. Use a Clear Call to action in your email content
13. Add social media buttons on your emails
14. It will be good if we collect our TG data on emailers rather than on the landing page. Eg sign up form on the email itself.
15. If the above is not possible that you need to create a dedicated landing page for your campaign with relevant call to action in the webpage.
16. Send test email before sending to your list
17. Make it easy for the people to unsubscribe
18. Very Important - Make all your emails as mobile friendly as today many people use prefer mobile devices over desktop.
19. Track your data. You can use various email marketing tools like mail chimp, aweber etc
20. Test, Test & Test. Split testing / AB testing is essential to know which email worked better.
21. Make sure your filter your emails for spam words , so that your emailers does not go the their spam box