Top 12 Google Search Engine Ranking factors in 2018

Top 12 Google Search ranking factors to take into consideration

1)Content is King. Unique & Quality Content & Keyword relevance in Body text is required. Writing Long Content with optimization featured snippet optimization works well.

2) Valuable Backlinks is still the strongest ranking signals in Google's search algorithm.

3) Rank Brain - In 2016 content development as Rank Brain came into the scene

4)Mobile Usability - Mobile First index.(mobile friendly algorithm)

5)Page Speed is very Important required for desktop and mobile devices

6)Brand Power also do counts

7)Social Signals cannot be ignored

8)Domain Power and Page rank power.

9)Lack of proper internal links

10)Knowledge graph & Schema optimization is also counted as a ranking factor

11) HTTPS Connection /Secured Connection of domain is important.

12)user experience - 

 engagement/bounce rate, page per session, time on website, direct website visit