The 7 Important Schemas Tags that every website needs to have - Digital Marketing Blog - Sebastian Braganza

 Digital Marketing Blog - Sebastian Braganza

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Friday, 10 August 2018

The 7 Important Schemas Tags that every website needs to have


Schema Tags helps the search engines return more informative results for users.The 8 important schemas code that every website needs to have are

  1. Organization Schema
  2. Logo Schema
  3. Social Media links schema
  4. Sitelink Search Schema
  5. Breadcrumbs Schema
  6. Video schema
  7. Image Schema
  8. Course Schema ( Only Related to Course & educational websites)





I have listed down the code for your reference. You only need to replace every thing that is bolded and insert the same on your website before the closing head of the website/webpage,.

1 1)      Organization Schema
<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "url": "http://www.website.com",
  "name": "Company Name.",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+9111111111",
    "contactType": "Customer service"
  }
}
</script>
2)      Logo Schema
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "url": "http://www.website.com",
  "logo": "http://www.website.com/images/logo.png"
}

3)      Social Media Links Schema
<span itemscope itemtype="http://schema.org/Organization">
  <link itemprop="url" href="http://www.your-company-site.com">
  <a itemprop="sameAs" href="http://www.facebook.com/your-company">FB</a>
  <a itemprop="sameAs" href="http://www.twitter.com/YourCompany">Twitter</a>
</span>
4  4)      Sitelink Search schema
<div itemscope itemtype="http://schema.org/WebSite">
  <meta itemprop="url" content="https://www.website.com/"/>
  <form itemprop="potentialAction" itemscope itemtype="http://schema.org/SearchAction">
    <meta itemprop="target" content="https://query.website.com/search?q={search_term_string}"/>
    <input itemprop="query-input" type="text" name="search_term_string" required/>
    <input type="submit"/>
  </form>
</div>
5
5 5)      Breadcrumbs schema
<ol>
      <li>
        <a href="http://www.website.com/ ">Home</a>
      </li>
      <li>
        <a href=" http://www.website.com/Course-category/">Course_category</a>
      </li>
      <li>
        <a href=" http://www.website.com/Course-category/Course-name/  ">Course Name</a>
      </li>
    <ol>



6 6)      Video schema
<div itemprop="video" itemscope itemtype="http://schema.org/VideoObject">
<h2><span itemprop="name">Youtube Title name</span></h2>
<meta itemprop="duration" content="PT1M15S" />
<meta itemprop="uploadDate" content="2015-04-09T08:13:40.000Z"/>
<meta itemprop="thumbnailURL" content="your-youtube-video-thymbnailimage.jpg" />
<meta itemprop="interactionCount" content="11117" />
<meta itemprop="embedURL" content="https://youtube.googleapis.com/v/youtube-url" />
<div id="schema-videoobject" class="video-container"><iframe width="853" height="480" src="https://www.youtube.com/embed/youtube-embed" frameborder="0" allowfullscreen></iframe></div>
<span itemprop="description">Youtube Video Description</span>
</div>

7  7)      Image schema
<div itemscope itemtype="http://schema.org/ImageObject">
<h2 itemprop="name">Image Name</h2>
<img src="http://www.image.jpg"
alt="Image Alt specified."
itemprop="contentUrl" />
By <span itemprop="author">Author</span>
<span itemprop="description">Image Description.</span>

8  8)      Course Schema
<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "Course",
  "name": "Course name",
  "description": "Entire Course Description..",
"provider": {
    "@type": "Organization",
    "name": "Brand name",
    "sameAs": "http://www.course-url.com"
  }
}
</script>



For more information you can refer to schema.org.

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