WHAT IS DIGITAL MARKETING IN TODAY’S WORLD in 2018

     Due to the ever increasing challenges & opportunities among marketers, digital marketing has taken a gigantic phase in marketing domain. Digital marketing is been an ever growing industry and it is a forward step to Internet marketing or an upgraded way to online marketing  as there have been increase in digital platforms for marketing purposes.

     The Digital marketing consist of Internet marketing, Mobile Marketing, web marketing, Online marketing, radio Marketing, Televison marketing and some others sorts of marketing. It is also called electronic marketing or emarketing as it uses the electronic medium for transfer of information

    It helps to promote brands, products, events, services and various other marketing . It also manages customer relationship, customer engagements and interactions across all networking channels

                   Digital Marketing effective strategy process (briefly)

• Strategy & planning – Every digital marketing starts with strategy planning and then there is a need for market and competitors research.
• Implementing & executing – Then we need to implement all the digital marketing goals that we have planned for the particular project.
• Targeting & Launching – Then we need to be ready with all our targeting to launch our digital marketing campaigns effectively.
• Tracking – After that we need to track all our digital marketing work that we had been doing.
• Optimization – Once we have the statistic about our digital marketing work (whether it has been done effectively or not), based on the data we have received, we need to optimize it for the success.
• Analyzing & measuring – After optimization analyze and measure the results
• Monetization – Then end goal of every digital marketer is to make money out of the work they had been doing. A success in digital marketing campaigns attains to his business goals

• There are basically 2 types of digital marketing

1. Online Digital Marketing
2. Offline Digital Marketing

• The main categories of online digital marketing are:

1. Search engine optimization (SEO
2. Website marketing & development
3. Search engine marketing (SEM)
4. Digital Advertising
5. Content marketing
6. Social Media Marketing (SMM) & optimization (SMO)
7. Pay-per-click advertising (PPC)
8. Banner Advertising
9. Online Branding
10. Online Reputation Management
11. Email marketing
12. Mobile marketing
13. Video marketing
14. Ecommerce marketing
15. App marketing
16. Affiliate marketing
17. Blog Marketing
18. Viral Marketing

I want to explain one important thing that as digital marketing can also be done offline. As today world has given more attention to online activity, but we need not forget the offline activity

Some offline digital marketing involves are radio and TV marketing & teleshopping. Not forgetting some other offline activities like Electronic billboards, digital products and demos like CDs, DVDs, USB sticks etc

As there is substantial growth in digital and mobile devices, so digital marketing seems to be a long surviving industry

A digital marketing expert is those people who have mastered, monitored, & analyzed the digital marketing domain

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