Tripwire Marketing Strategies to get more Conversions
Tripwires
are steps of customer value optimization to offers users with low cost offers.
All tripwires needs to connect you to your core offer. Tripwires are not to
make profit but a method needed for customer acquisition. It’s a good way to turn
your subscribers into customers
Physical
premium - Give something free as a physical product but you can charge for shipping cost
Small but
critical things - Vistaprint
does this thing by offering cheap business cards
Free Physical Books - Give away free physical book at a discounted rate for limited period only or 1st 50 subscribers.Offer users physical books and only they need to handle the shipping charges
Swipe files - A wonderful collection of tested and proven advertising and sales letters
Videofruits Vault -
A module of short video series split up into mirco version and priced for macro version
Paid webinar
in the form of training,” “boot camp,”
“course,” or “seminar.
Software and plugins - You can give them trial version and if they like your product they can upgrade it. You can offer a low priced software or offer a premium package to it.
La carte service : Making the people pay only for what they want. eg :Fiverr has its service by various freelancers which starts from $5 onwards
Offering mini course for lower amount packed with premium course for more amount
Free Consultation - It can be 15 minutes short consultation explain them how can benefits by their products or services
Exit Intent Popups -
Partial product
Trial Period - Giving them a free trail for 15 days or 30 days and asking them to upgrade if they are happy with the product
Email Consultations
Video case study
Content upgrades
Icegram is jam-packed with features, is extremely user-friendly, is used by 20,000+ users and is free!
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