Tripwire Marketing Strategies to get more Conversions - Digital Marketing Blog - Sebastian Braganza

 Digital Marketing Blog - Sebastian Braganza

Digital Marketing Blog by professional Sebastian Braganza who writes blogs on digital marketing and seo related niche areas for novice as well as professionals.

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Monday, 1 October 2018

Tripwire Marketing Strategies to get more Conversions

Tripwire Marketing Strategies to get more Conversions

Tripwires are steps of customer value optimization to offers users with low cost offers. All tripwires needs to connect you to your core offer. Tripwires are not to make profit but a method needed for customer acquisition. It’s a good way to turn your subscribers into customers


Physical premium - Give something free as a physical product but you can charge for shipping cost

Image result for phyiscal premium tripwire

 Small but critical things - Vistaprint does this thing by offering cheap business cards

Image result for vistaprint
Free Physical Books - Give away free physical book at a discounted rate for limited period only or 1st 50 subscribers.Offer users physical books and only they need to handle the shipping charges
Image result for free books at your address
Swipe files -  A wonderful collection of tested and proven advertising and sales letters


Image result for swipe files

Videofruits Vault  -  A module of short video series split up into mirco version and priced for macro version

Image result for video series

Paid webinar in the form of training,” “boot camp,” “course,” or “seminar.


Software and plugins - You can give them trial version and if they like your product they can upgrade it. You can offer a low priced software or offer a premium package to it.


La carte service : Making the people pay only for what they want. eg :Fiverr has its service by various freelancers which starts from $5 onwards

Image result for phyiscal premium tripwire

Offering mini course for lower amount packed with premium course for more amount




Free Consultation - It can be 15 minutes short consultation explain them how can benefits by their products or services




Exit Intent Popups - 
optimonk-wordpress-plugin

Partial product


Trial Period - Giving them a free trail for 15 days or 30 days and asking them to upgrade if they are happy with the product

Email Consultations




Video case study



Content upgrades


Icegram is jam-packed with features, is extremely user-friendly, is used by 20,000+ users and is free!
icegram-popup-examples


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