How to increase the domain authority of a website and 21 signals to increase domain authority - Digital Marketing Blog - Sebastian Braganza

 Digital Marketing Blog - Sebastian Braganza

Digital Marketing Blog by professional Sebastian Braganza who writes blogs on digital marketing and seo related niche areas for novice as well as professionals.

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Saturday, 1 September 2018

How to increase the domain authority of a website and 21 signals to increase domain authority


Mostly websites that rank higher on search engines always tends to have a high Domain Authority.

High the Domain Authority -> high search engine rankings -> more traffic.

You can use the Moz domain extension to check the domain authority of your website.

I have listed down tips to increase the domain authority of your website and the 21 signals that affects domain authority


domain authority


  1. Quality content is important - Use images, videos and infographics to make it more compelling and always contribute excellent content and become a niche in your field
  2. Content relevance - The content need to be topic focused and not keyword stuffed.
  3. Content Length - Write a good descriptive blog having 2000 words as longer content ranks well and also has chance to come up in featured snippets
  4. Days of expiry of domain name - Long lasting websites are more trusted by search engines. So book your domain for a longer period of time in advance only.
  5. Moz Rank -  Pages earn MozRank based on the other pages on the web that link to them and the MozRank of those linking pages
  6. Moz Trust - It is measured in the form of link equity that is tied to the “trustworthiness” of the linking website
  7. Link anchor text - Proper Interlinking is necessary to relevant content and keep not more than 100 links on a page
  8. Diversity of Links - Make sure you use diverse anchor text while linking. Make a study on naked URLs, exact match text, branded text, generic text, topic related text.
  9. The total number of incoming links pointing to your website.
  10. The quality of the incoming links
  11. The relevancy of all the incoming links
  12. The total number of external links
  13. Social Signals (the popularity of your domain and contain in social media networks) - Increase your page likes and followers in social accounts, be active on all your social accounts, and insert social buttons on your website
  14. Technical Requirements  - make sure all technical requirements like xml sitemap, webmaster tools, schema, breadcrumbs, https version, robots.txt, href  language tags etc is properly implemented
  15. Your overall website’s SEO performance - Titles, description, headers, alts, are properly implemented.
  16. Page Speed - make sure that the speed of the page is well optimized
  17. Mobile Friendliness : Make sure your website is mobile friendly and mobile responsiveness
  18. Remove Bad Links  - Use the disavow tool and remove all bad links to your website
  19. Website structure - make sure your website is proper categorized, url structure and permalinks properly maintained
  20. CTR - An increase and decrease affects domain authority. Higher the CTR, higher the changes for increasing your domain authority as user experience metrics do counts
  21. Frequency of publishing - The frequency of publishing post or page is important term, so schedule your post accordingly

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