33 Tips to write quality content that your audience and search
engines love
- Mention the USP of your brand by differentiating yourself from others
- Mention your brand name in the content with some hyperlinks
- You need to understand your target audience and speak in their language
- You content needs to be informational as it needs to answer the queries of the users
- Research on the topic that you are going to write. Make use of tools like google scholar, Wikipedia, google books etc
- Brainstorm ideas with the help of your friends and col
- Content needs to be unique in its own way, you need to add your unique viewpoint and write it in your own voice and style
- You content needs to be valuable and it needs to provide value to the end users
- Create content on those topics that are popular or trending in your niche. You can make use of tools like google trends.
- Share useful links in your content, which can help users to get more information on that particular topic
- Make use of personalized content strategy. Add your personal experience and make it more fun and interesting to your readers
- Create content which is entertaining and worth sharing. It can be in the form of quizzes, lists etc
- Make sure that your content has the right font and right colours used for the readability purpose of your audience.
- Add compelling call to actions at the end of your content to user to take a particular action
- Create a catchy title. Make use of various title generators online
- Include your targeted keywords in the title, description, headers
- Write your content in the form of tables, pointers, subheadings, bullet points , list forms etc content will have chances to come up in the featured snippets.
- Write a descriptive content of 2000+ words as content with 2000 words ranks well in search engine
- Use high quality image optimized with relevant alt text
- Make use of long tailed keywords in your content
- Make use of LSI keywords for more optimized post. Use the tool : LSIgraph.com and wordnetweb.princeton.edu/perl/webwn
- Do a competitor’s content audit. Use tools like screaming frog, rival IQ and buzzsumo and check the content of your competitors and check what’s working for them
- Use tools like buzz sumo to check out the topics and keywords, you competitor chooses
- Create different content on different parts of the sales funnel
- Keep creating content on a regular basis
- Make use of rich snippets and schema properly.
- Don’t put irrelevant keywords in your content
- Don’t create pages with little, thin or no original content.
- Make use that your content is seen in the above the fold content
- Don’t have duplicate content on your website . ie. Don’t copy content from other people’s websites or blogs
- Make use of canonical tags to avoid duplicate issues on your webpages
- Avoid keyword cannibalization in your content
- Finally dont try to sell your product or services in your content, but sell your benefits.
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