Understanding and Implementing Google Adwords - Digital Marketing Blog - Sebastian Braganza

 Digital Marketing Blog - Sebastian Braganza

Digital Marketing Blog by professional Sebastian Braganza who writes blogs on digital marketing and seo related niche areas for novice as well as professionals.

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Saturday, 7 April 2018

Understanding and Implementing Google Adwords

   If you’ve already taken advantage of online marketing strategies, you’re well on your way to utilizing all techniques to bring customers to your business. However, while many of those strategies, such as social media creation and keyword addition to your website are free and require little effort, some campaigns rely on more costly methods that can give you the upper hand. While your methods might be working, competitors might also be using their methods and stealing customers from your company. You can minimize this risk by boosting your name in the search results by investing in Google Adwords.

 Google Adwords Explained Google Adwords is a relatively new strategy that allows Google to display ads relating to a particular keyword or phrase when it is searched. These ads are created by business owners that want to market their product and need a little reinforcement from the algorithms that govern search result population. Simply explained, it functions similarly to a lottery where ads are submitted, and when the keyword or phrase for which the ad was created is searched, Google automatically selects one or two ads to run with prominence on the first search result page. Different factors are taken into consideration such as bid amount and match relevance.



Ad Creation and Submission -  If Google is a mystery to you, and you’re not sure how to implement this particular method, you might want to consider investing in Google Adwords management in Los Angeles. A marketing company will be able to help you determine your strongest keywords or phrases, create an ad and submit it to Google for consideration along with an attached bid amount. While some might criticize this method as being non-organic and simply buying views, this is inaccurate because it is not guaranteed that your ad will be the one that ultimately displays. Additionally, you’re not privy to competitors’ bids or marketing material, so you don’t have an opportunity to have an unfair advantage, making it a perfectly legitimate strategy.

 Adwords Management - One of the less-attractive features of Google Adwords is that it is constantly changing and in need of consistent management. This might not be the ideal choice for a busy business owner who does not have the time to monitor campaign success on top of running a business. That’s where working with a marketing company comes in handy. It becomes the technician’s job to make sure your ads are still performing well and driving traffic to your website. He or she will be able to let you know if you need a new, more effective ad or when it’s time to target a different keyword so you get the most exposure possible. If necessary, he or she can even create the ads for you so you have professional, expertly designed marketing material for your campaign.

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