Social Media Marketing and Its Advantages

 Today, every company aims to advertise and promote its goods and services through the medium of the internet. Also known as internet marketing, this kind of marketing via social media has proved to be a big boon for trade and commerce all over the world. Being a hub of activity, the internet attracts people by the billions, and hence, is an ideal place to showcase products, services and other creations by individuals and businesses alike. Social networking sites like Facebook, Instagram, Twitter, Snapchat, MySpace, etc are highly interactive and engaging. They have a large reserve of users who are interconnected in a close-knit virtual social circuit. Communication is instantaneous, effortless and effective. And that is their USP. The fact that messages can be delivered almost immediately to a large viewer base spread out across the globe. Social networks create awareness among the masses. They use sophisticated online marketing techniques to increase page visits and page popularity. Advertising and branding initiatives through social networking sites are all about making your existence known to the world. The more people visit a link, the higher the chances of those visits getting converted to sales.

 The fundamental idea is to use specific keywords and Search Engine Optimization-based (SEO) writing to enhance web visibility of your company and its line of products. These target keywords drive online interest in your company’s goods and services by making people aware about them.

Social media employs a marketing tool called social media optimization (SMO) which combines social media and search engine marketing so that your business benefits from both. If you are looking to use the internet to widen your customer base and increase your company’s revenue, social media marketing is just what you need. Marketing via social networks is all about connecting with online communities and expanding your target demographic. From publishing ads in related websites to creating niche content on offerings, social media marketing engages a whole range of methods to draw prospective customers. The aim is to reach the existing audience and also generate new customers through attractive promotional ads

Thanks to the innovations in information technology (IT), today businesses can readily use online advertising tools to develop networking and garner international exposure for their products and services. Facebook is one of the leading social networking sites. It has around 150 million active users. The average user is around 25 years of age and is connected with an average of 100 contacts. More than 70% of Facebook users are from outside the US. According to comScore, in 2017, Europe saw a 303% hike in number of users, North America 9%, and globally the membership base grew by 25%. Twitter is another social network that’s galloping ahead. It’s growing faster than Facebook at the rate of four times the speed of the latter. YouTube is also expanding with an average of ten hours of video being uploaded every hour. All these social websites have unbeatable potential to advertise and market products and services. They are the fastest and most effective way to drive consumer interest.

  Many social networking sites including Facebook are experiencing demographic shifts. They are as big as major web portals popular five years ago. These sites are the favored places where companies advertise their wares and creations. Internet marketing companies depend heavily on social networks. Their marketing and branding campaigns use the resources offered by these fresh and new interactive interfaces. These marketing companies employ reputation marketing services and other new-age branding methods to draw the attention of online users According to my knowledge we can promote our SAP video training and SAP bo training using any of socail networks. We can get referral traffic